Wharton Logo and Name
The Wharton logo and name are two of the School’s most important and visible brand assets, and we all share responsibility to ensure that they are used effectively. In this section you will find guidelines for the correct use of the School logo and its name.
Before you use the logo: Are you using the School name and marks correctly? The School has guidelines for specified users: faculty & staff, students, alumni, and external groups.The School Name
The name "the Wharton School" is used for the School and its administrative units. When representing the School, use the "The Wharton School of the University of Pennsylvania" or "The Wharton School, University of Pennsylvania" once in every communication. Note: When used in the middle of the sentence, the "T" in "The Wharton School" is lowercase.
In normal day-to-day written and verbal communications, and after the first reference, the School can be referred to simply as "Wharton" or "the School" (capital "S").
The Wharton logo is part of the University of Pennsylvania's overall identity system. See all Penn logos ».The School Logo
The Wharton logo has the following three components, which must not be separated (Note: the "small logo" version has the same three elements, reconfigured for legibility in small size use):
| A. The PENN Shield |  |
| B. The logotype "Wharton" | |
| C. The identifier "University of Pennsylvania" |
All Logo elements must appear together in the prescribed configuration without any resizing or moving of the component parts.
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