WHARTON BRAND STANDARDS
WHARTON HOME THE Brand VALUES
The Wharton School brand is based on a set of three values that define areas of excellence. The Wharton brand values, which originated from the School's unique history as the world's first collegiate school of business, continue to differentiate Wharton and keep it at the leading edge of business education.
- Commitment to Innovation
- Broad Expertise and Global Outreach
- Deep Engagement with Businesses and Policymakers
Commitment to Innovation
Wharton's innovative community generates the path-breaking knowledge that drives the growth of business practice in virtually every industry around the world. That same spirit of innovation defines our learning environment, which features unique experiential and team-based learning methods, pioneering interdisciplinary dual-degree programs, and technology-enhanced learning tools so distinctive that we now license them to dozens of other schools.
- World's first collegiate business school, founded in 1881
Wharton pioneered the field of business education, developed the first business textbooks, and built the first business faculty. We continue to be a global source of intellectual leadership in business, with a comprehensive range of innovative academic programs at the high school, undergraduate, master's, doctoral, and executive levels. - World's largest, most cited, most published business school faculty
Wharton's 250+ professors advance the leading edge of business practice, with rigorous scholarship and innovative research models. With the largest number of publications in major peer-reviewed journals of any business school faculty, they push the boundaries of established knowledge. - Experiential and technology-enhanced learning
Wharton is a pioneer in the integration of real-world applications into classroom learning. Our standard-setting learning environment includes the creation of the globally influential MBA learning team model, the cutting-edge design of Jon M. Huntsman Hall in 2002, and interactive classroom tools, including learning simulations and the widely used Wharton Research Data Services which currently licenses to 200 leading universities, schools, and research institutions worldwide. - Unique interdisciplinary programs
Our globally recognized coordinated dual-degree programs include the Jerome Fisher Program in Management & Technology and the Lauder Institute of Management & International Studies — both firsts of their kind. Programs for specialized leadership include distinctive dual-degree programs with Penn's 11 other professional schools. - Business research center model
Wharton established the first-of-its-kind Industrial Research Unit in 1921, creating the model of the business school research center that connects business research with real-time business practice. Today, Wharton's 25+ research centers and initiatives generate interdisciplinary industry knowledge and support academic programs.
Broad Expertise and Global Outreach
Wharton offers globally recognized academic programs across the entire spectrum of business education, with unmatched depth of options across disciplines. As the largest global business school, our reach extends around the world, with campuses in Philadelphia and San Francisco; nearly one million readers in four languages of our worldwide journal, Knowledge@Wharton; and alliances and partnerships with other leading universities around the world.
- Wide and comprehensive range of academic programs
Wharton has leading programs across the entire spectrum of business education — undergraduate, graduate, doctoral, and executive programs, as well as innovative high school offerings. Cross-disciplinary programs with other University of Pennsylvania schools provide leadership in international business, international affairs, work-based learning leadership, biotechnology, law, medicine, social work, nursing, and engineering. - Depth of expertise across disciplines
With the strength of 250+ professors across 11 departments, Wharton's unmatched programs include 18 MBA, 17 undergraduate, and 11 doctoral concentrations and more than 200 specialized electives for its 4,600 students from across the globe. More than 10,000 executives attend approximately 200 high-level executive education programs on our campuses in Philadelphia and San Francisco each year. - Global delivery of knowledge for executives
More than 1 million readers worldwide tap into our pre-eminent online business journal, Knowledge@Wharton, published biweekly in four editions (US/Europe, Latin America, South Asia, and China). Wharton School Publishing books, translated into 21 languages, provide timely, in-depth analysis of business issues and strategies. - Alliance with INSEAD and other worldwide schools
In addition to our campuses in Philadelphia and San Francisco, Wharton delivers its world-class business knowledge to students and executives globally through an alliance with INSEAD, which has bases in Europe and Asia. Other global initiatives include guiding the establishment of Singapore Management University and the Indian School of Business.
Deep Engagement with Businesses and Policy Makers
Wharton actively engages the global business community, including more than two thirds of the companies in the Fortune 500. Wharton faculty members consult with leading businesses, policymakers, and government agencies around the world, creating real-world, real-time business knowledge. More than 800 companies each year recruit their next generation of leaders from Wharton, and more than 8,000 executives each year participate in Wharton's high-level executive programs.
- Partnerships with more than 1,000 global companies and organizations
Wharton's faculty works with more than 1,000 businesses, including more than two-thirds of the Fortune 500, as well as government agencies and non-profit organizations in the United States and abroad, including China, Chile, South Africa, India, Ukraine, and Turkey. These partnerships test and refine leading business knowledge in real-world contexts to promote and advance best practices in business and public policy. - Largest business school alumni network
Wharton's 84,000+ alumni lead major global firms, run successful entrepreneurial ventures, and serve in positions of political and social leadership in 140 countries around the world. Their strong connections with the School and each other, including more than 80 clubs worldwide, build leadership for the School, ongoing resources for current students, and valued networks for other alumni around the world. - More than 25 research centers and initiatives
The world's leading companies partner with Wharton to build the next generation of business knowledge in our innovative research centers and initiatives. These research centers focus on a range of high impact areas, including entrepreneurship, business ethics, health care economics, real estate, retailing, sports business, and leadership and change management. - Extensive student involvement with businesses and business leaders
Wharton students connect with industry through a wide range of internships, consulting opportunities, and community projects. They interact with global business leaders, from the one-on-one conversations of our Entrepreneur-in-Residence program to campus visits by leaders of organizations such as IBM, Amazon, Goldman Sachs, Citi, General Electric, the Federal Reserve, and the U.S. Joint Chiefs of Staff.
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