Plan4Good Business Plan Competition
This year, the Wharton Social Impact Conference will be holding the very first Plan4Good Competition. This is open to anyone who has a high impact, creative and sustainable idea to address a pressing issue the world is facing today. Our hope is that this event will be a platform upon which budding social entrepreneurs can develop their ideas.
Entry Requirements
- Individual and team (up to 4 members) entries allowed
- Entrant need not be enrolled at Wharton
- Idea needs to be in the early start-up phase
Round One
- Entry Deadline: Thursday, January 26th 11:59pm EST
- Entrants are to submit a mini business plan of up to a thousand words and three exhibits (.doc, .docx or .pdf format)
- Finalists will be announced by Monday, January 30th
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Below are a few questions to help guide you: What is the social and/or environmental issue being addressed? What is your proposed product and/or service and how is it unique? How scalable is your idea and how long would it take to scale up? Who is in your team and what skills does each member bring? What is your marketing strategy? What is your financial strategy? |
Round Two (Final)
- Confirmation of Participation: Tuesday, January 31st 11:59pm EST
- Finalists will present a 15min. pitch on the day of the conference (.ppt format)
- Winner will be announced during the day of the conference
The Winning Team
The winning team of the Plan4Good Competition will earn a one-on-one meeting with Bart Houlahan, the Co-Founder of B Lab, which is the nonprofit behind national B Corporation legislation as well as the Global Impact Investment Rating System (GIIRS).
Prior to B Lab, Bart Houlahan was CFO, COO and President of AND 1, a $250M basketball footwear, apparel and entertainment company. As the principal operator of the business, Bart joined AND 1 in its second year, when revenues totaled just $4M. Over the course of the next 11 years, Bart helped to finance, operate and scale the business to $250M in brand revenues with distribution in 85 countries world wide. AND 1 undertook a leveraged recapitalization in 1999 with TA Associates, and eventually was sold in May, 2005, to American Sporting Goods out of Irvine, CA.
Bart is a Henry Crown Fellow of the Aspen Institute.
Before AND 1, Bart was an investment banker with Stonebridge Associates, BNY Associates, and Prudential-Bache Securities, specifically focused on providing corporate finance and merger and acquisition services to small-cap businesses ranging in size from $20M to $500M.
Please submit your entries or queries to Jennifer Gong (jgong@wharton.upenn.edu) or Suruchi Srikanth (suruchi@wharton.upenn.edu).



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