WHARTON BRAND STANDARDS
WHARTON HOME welcome
Each Wharton communication — from one-on-one conversations, to brochures, websites, and more — is an opportunity to tell Wharton's unique story.
These standards establish guidelines for clear and consistent messaging, writing, and design. We encourage you to review these guidelines, beginning with the Wharton Brand Values, which have guided the School’s growth and success since its founding as the first collegiate business school in 1881.
We encourage you to talk about Wharton, tell the many stories that exemplify our values, and of course, follow the policies, remembering that these were written to protect and uphold the brand.
Thank you!
The Wharton Communications Team
For additional information, concerns, or support, please contact the Publications Office.
My Guidelines
