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Multimedia Resources
Featured Story
January 12, 2009
Is There a Single Engagement Metric?
Not Quite Say Wharton Profs. Eric Bradlow and Pete Fader
In the following video, Eric Bradlow and Pete Fader, co-directors of WIMI (Wharton Interactive Media Initiative), talk about online user engagement and how businesses can gauge the effectiveness of their online marketing efforts
About WIMI
WIMI is focused on interactive media, its effects on global businesses, and implications for traditional business models. Building on Wharton's longstanding strength in conducting data-driven research, WIMI aims to influence decision-making and help companies understand how to monetize interactive data.
Courses
An important cross-connection between WIMI and the School’s academic programs is development of new courses for MBA and undergraduate students. In spring 2009, WIMI shaped two Marketing courses, Interactive Media Marketing and Monetizing Emerging Interactive Media, which introduce students to issues facing today’s professionals and offer the skills they will need in the new marketplace.
Conferences
WIMI's first-of-its-kind Modeling Social Network Data Conference, January 28-29, 2009, brings together leading academics and practitioners to uncover and define just what metrics “matter” in social network/social media marketing and messaging. The results of this invitation-only conference will likely drive new business strategies and help set standards for marketing via social network/social media platforms.
Ongoing Efforts
WIMI has a joint call, with the Marketing Science Institute, for proposals to study user-generated content. In addition, WIMI is working to offer job placement assistance for students and alumni and is creating advisory and executive boards to include insights from Wharton’s alumni and leading-edge companies.
For more information, visit the WIMI website: http://www.whartoninteractive.com/.
