2010 Feature Stories

December 17, 2010
The WikiLeaks Battle: Should Information Be Shared or Censored?

WikiLeaks' recent release of confidential U.S. State Department cables has implications for businesses and corporations with sensitive information to shield. More »

December 16, 2010
Dean Robertson Outlines a Vision for Growth

Dean Robertson and Vice Deans Leonard Lodish, Harbir Singh, and Karl Ulrich discuss the School's 3 strategic areas of focus: Social Impact, Global Presence, and Innovation. More »

December 15, 2010
Two Penn PIK Professors Join Wharton

The two new "Penn Integrates Knowledge" professors, Barbara Mellers and Philip Tetlock, have joint appointments at Wharton and the School of Arts and Sciences. More »

December 6, 2010
Enhanced MBA Curriculum Offers Flexibility for Students and Life-long Education for Grads

Dean Thomas Robertson and Prof. Richard Shell discuss Wharton's MBA curriculum redesign. More »

December 5, 2010
Peter Fader Shares Lessons of Napster at TEDxPenn

Prof. Fader discusses his research into Napster, which he calls the “first social network,” showing that the file-sharing program was beneficial to the music industry. More »

December 2, 2010
Wharton Faculty Book Featured in Top Leadership Books List

"Learning from Catastrophes: Strategies for Reaction and Response", co-authored by Howard Kunreuther and Michael Useem, is featured in Strategy + Business’ list of top leadership books from 2010. More »

December 2, 2010
Alum Neil Kashkari Returns to Campus as Recruiter

PIMCO Managing Director Neel Kashkari, WG'02, speaks with first-year Wharton MBA students during an Employer Information Session. More »

November 18, 2010
Wall Street Journal Highlights Faculty Research on Mutual Fund Fees

Prof. Santosh Anagol and PhD student Hoikwang Kim find that Indian investors lost as much as $500 million in fees to expensive mutual funds. More »

November 18, 2010
Under Armour Founder, CEO and Chairman Kevin Plank Describes His "Passion, Vision, People"

Kevin Plank talks to Wharton students about how his company has stayed true to its vision and succeeded as a result. More »

November 18, 2010
The ‘Entry’ Interview: Why Wait Until Employees Leave?

Prof. Adam Grant suggests that "entry" interviews have two benefits: making employees feel valued and providing managers with insights for motivating employees. More »

November 10, 2010
He Won't Back Down

Alum Elon Musk, W’97, C’97, continues to chart new territory with the launch of space transport business SpaceX and electric car company Tesla Motors. More »

November 10, 2010
Betsey Stevenson Appointed Chief Economist for the U.S. Labor Dept.

During the year-long post, Prof. Stevenson will inform policies on unemployment insurance, job creation, job training and readiness, the minimum wage, and retirement security. More »

November 4, 2010
Vice Dean for Executive Education Jason Wingard reflects on his first six months at the School and looks forward to the challenges of expanding international offerings.

Vice Dean for Executive Education Jason Wingard reflects on his first six months at the School and looks forward to the challenges of expanding international offerings. More »

November 4, 2010
What's Next for the Housing Market?

Prof. Susan M. Wachter talks about the housing market's slow recovery, the prospect of another sharp dip in prices, the effect of foreclosures on the economy, and what it will take to get the market back on track. More »

October 28, 2010
Revving the Business School Innovation Engine

Vice Dean for Innovation Karl Ulrich writes about how a rigorous approach to innovation can transform business schools in the 21st century. More »

October 28, 2010
$15 Million Gift from Patty and Jay H. Baker Establishes the Jay H. Baker Retailing Center

Patty and Jay H. Baker donate $15 million to establish and permanently endow the Jay H. Baker Retailing Center. "With this gift, the Center will continue to be the premier source of knowledge within the retailing industry," said Dean Tom Robertson. More »

October 27, 2010
Catering to the Costco Mindset: Finding the 'Sweet Spot' in Quantity Discounts

Marketing prof. Raghuram Iyengar, with Columbia professor Kamel Jedidi, offer a model for determining prices that will increase sales and maximize profit. More »

October 21, 2010
The Impact of Interactive Media on Traditional Media

WIMI hosts David Pakman from Venrock and Christian Hernandez Gallardo from Facebook speaking to Wharton students. More »

October 20, 2010
The World in 2020 and the Implications for Business Schools

Wharton faculty offer their thoughts and ideas on the future of business and business education in this Knowledge@Wharton video. More »

October 8, 2010
Exploring the Hiring Prospects for MBA Students: A CNBC Roundtable at Wharton

Dean Robertson, Professor Peter Cappelli, Deputy Vice Dean J.J. Cutler, and Wharton MBA student Daniel Kim discuss hiring prospects for MBA students in a roundtable conversation on CNBC. More »

September 29, 2010
Put Your Customers Ahead of Your Capabilities

Marketing professor George Day discusses the 'outside in' strategy, which he explores in detail in his new book,"Strategy from the Outside In: Profiting from Customer Value," co-authored with Christine Moorman from the Fuqua School of Business at Duke More »

September 27, 2010
Dean Robertson Discusses School Vision in an Open Letter to Students

In an open letter to students, Dean Robertson talks about the School's "long-term goal of creating tangible economic and social value around the world." More »

September 27, 2010
Prof. Kevin Werbach Earns “Iron Prof” Honor

The “Iron Prof” competition, organized by MBA students and modeled on television’s “Iron Chef,” gave 8 faculty members 5 minutes each to present an aspect of their current research. More »

September 15, 2010
Intel Capital's Keith Larson Discusses Impending Pension Crisis

Keith Larson, a vice president at Intel Capital and a managing director of the manufacturing sector, Taiwan, Korea and Latin America, spoke at Wharton | San Francisco. More »

September 14, 2010
Wharton Welcomes Faculty
Eleven professors, with degrees from world-class institutions and expertise on topics ranging from corporate finance to innovation in emerging markets, join Wharton this fall.
More »

September 3, 2010
Prof. Karl Ulrich Appointed to New Role as Vice Dean for Innovation at Wharton

In this newly created role, Prof. Ulrich will help identify and implement the very best ideas to advance the School's academic mission. More »

September 2, 2010
Network Neutrality and the False Choice Between Competition and Regulation

The hottest topic in Internet and communications policy these days is network neutrality. An intense battle rages over whether the FCC should prohibit broadband providers from discriminating in their treatment of Internet content and services. More »

September 1, 2010
Learning Teams Test Skills with Leadership Simulation

Management 652, "Foundations of Teamwork and Leadership," brought learning teams together in an intensive, five-day course during Pre-Term. More »

July 7, 2010
Connecting with Alumni Worldwide

Dean Robertson reflects on the School's Global Alumni Forums in Seoul and Madrid. More »

June 17, 2010
Masters of Disaster

At Wharton's Risk Management and Decision Processes Center, researchers are investigating why humans do such a poor job planning for, and learning from, catastrophes. More »

June 3, 2010
South Korean Prime Minister among Speakers at Wharton’s Global Alumni Forum in Seoul

The first of Wharton’s two 2010 Global Alumni Forums in Seoul, South Korea, drew more than 300 alumni, faculty, and guests. More »

May 18, 2010
Wharton Dean Thomas Robertson and BlackRock President and Director Robert Kapito Address the MBA Class of 2010
Dean Robertson talks to graduating students about being prepared for the key moments in life, and Robert Kapito states that “integrity is the coin of the realm.”
More »

May 14, 2010
Remembering Management Visionary C.K. Prahalad
Dean Robertson offers graduating students parting thoughts on the lessons offered by the late management visionary C.K. Prahalad.
More »

May 10, 2010
Engagement May Help Save Publishers

Wharton's Future of Publishing conference drew nearly 250 media experts and professionals from across industries to discuss how the publishing industry might transform itself. More »

May 5, 2010
WIMI Seeks ‘Proof of Concept’ Through ESPN/World Cup Initiative

The Wharton Interactive Media Initiative (WIMI) and ESPN are partnering on a new project, ESPN XP, to gather and analyze viewership data, beginning with the 2010 World Cup. More »

April 29, 2010
Biotech Company Wins Business Plan Competition

Cortical Concepts won the Wharton Business Plan Competition Michelson Grand Prize with a device that helps osteoporosis patients improve bone strength. "Kembrel.com" garnered the "People's Choice" award. More »

April 26, 2010
Students Respond to Haiti Disaster with Creation of a New Course

A desire to offer substantive support to Haiti after the earthquake and ensuing disaster led two Wharton MBA students, Neil Parikh, WG '10 and Adam Small, WG '10, to initiate creation of a new course on disaster response. More »

April 23, 2010
The Value of a 'Crash Course'

One course. Four days. Full credit. How does it work? Karl Ulrich talks about how and why he created Wharton's first 'modular' course. More »

April 20, 2010
Knowledge Network Expands with Launch of Knowledge@Australian School of Business

The Australian School of Business at the University of New South Wales joins the Knowledge@Wharton network with the launch of its online business journal. More »

April 15, 2010
How Much Should You Charge? Why 'Smart Pricing' Pays Off

In their new book, Smart Pricing, Professors Jagmohan Raju and John Zhang argue that firms ought to engage in innovative pricing to achieve maximum profitability, and they show how companies like Google are doing just that. More »

April 6, 2010
Wharton Extends Relationship with Guanghua at Joint Symposium

Dean Thomas Robertson leads efforts to ensure that Wharton and China have a deep relationship that will continue to deepen over the coming decades. More »

April 2, 2010
Professors Discuss The India Way at Wharton India Economic Forum

More »

March 26, 2010
Advanced Seminar on Private Equity Brings Practitioners to the Classroom

Prof. N. Bulent Gultekin describes the new Advanced Seminar on Private Equity, which features many prominent Wharton alumni, as "a very applied course." More »

March 26, 2010
The Financial Times highlights research by David Bell and Leonard Lodish on word-of-mouth marketing and its role in Internet sales.

More »

March 26, 2010
Magic Johnson Delivers Inaugural Bobby Turner Lecture

Photographs from the inaugural Lauren and Bobby Turner Social Impact Speaker Series featuring former NBA star and co-founder with Bobby Turner of Canyon Johnson-Urban Funds, Earvin “Magic” Johnson. More »

March 24, 2010
In American Banker, Richard Herring comments on the structure of U.S. bank supervision.

More »

March 22, 2010
Wharton's First Retail Conference Reaches Full Capacity

Wharton's first retail conference draws a capacity crowd with keynote speakers Tommy Hilfiger and retail turnaround king Allen Questrom. More »

March 16, 2010
Students Visit Egypt for Spring Break

Twenty-five undergraduate students experienced the culture and economy of Egypt over Spring Break in a trip organized by the Wharton Arabian Gulf Business Association. More »

March 9, 2010
Knowledge@Wharton Launches Arabic Edition

Knowledge@Wharton launches the sixth language edition of its award-winning online business journal. More »

March 1, 2010
36th Annual Whitney Young Conference Draws over 350 Students, Alumni, and Professionals

Themed "The Turning Point," this year's conference featured speakers including CNN anchor Ali Velshi, Olympic medalist Bonnie St. John, real estate mogul Don Peebles, CEO of the National Urban League Marc Morial, and Philadelphia Mayor Michael Nutter. More »

February 26, 2010
Former Mexican President Vicente Fox speaks at Wharton, saying: "Instead of walls, we should be building bridges."

Visiting Wharton as part of the Leadership Lecture Series, Fox told students, "Instead of walls, we should be building bridges." More »

February 22, 2010
Mauro Guillen highlights the importance of education in fueling innovation-led growth in the Christian Science Monitor.

More »

February 17, 2010
All-women Wharton undergraduate team wins at Wake Forest Marketing Summit

In the Marketing Summit's undergraduate competition, the all-women team from Wharton won the first place prize of $10,000 for their marketing plan focused on IBM’s Smarter Planet initiative. More »

February 15, 2010
Betsey Stevenson finds sports participation is positive for young women

The New York Times reports on research from Betsey Stevenson indicating that young women's sports participation has a direct, positive effect on their later education and employment. More »

February 11, 2010
Compassion vs. Cost: Improving the Prognosis for India's Health Care Sector

Health care in India is at a crossroads -- how can the industry continue to grow while also addressing the needs of those without adequate access to medical services? A recent course, titled, "Health Care Innovation in India", considered this question. More »

February 3, 2010
Quality on the Line: The Fallout from Toyota's Recall

More than any other auto manufacturer, Japan's Toyota has built its name on quality. Now, the identity of the world's largest car maker is in question as it recalls millions of vehicles because they may suddenly accelerate. More »

February 2, 2010
Wharton Executive Education plays an integral role in Goldman Sachs’ 10,000 Small Businesses initiative

This $500 million initiative aims at growth and job creation for 10,000 small businesses throughout the U.S. Wharton will support the pilot program at La Guardia Community College in Queens, NY, by collaborating on needs assessments and curriculum develop More »

January 30, 2010
Wharton faculty lead discussions on innovations in life sciences at the World Economic Forum's IdeasLab

Wharton faculty David Asch, Lawton Burns, and Michael Useem lead discussions on innovations in life sciences at the World Economic Forum's IdeasLab in Davos, Switzerland. More »

January 25, 2010
The Financial Times ranks Eric Bradlow as a top researcher among business school faculty worldwide

The Financial Times selected Wharton marketing professor Eric Bradlow as one of the most highly rated researchers among business school faculty worldwide, saying that Bradlow "brings number-crunching to the field of marketing." More »

January 25, 2010
Financial Times Spotlights Dean Robertson on a Leader He Admires

In his opinion editorial, Dean Robertson describes Muhammad Yunus as "a force for good" in the world and as "a personal role model." More »

January 8, 2010
Profs. Kunreuther and Useem Explore Issues of Risk in "Learning from Catastrophes"

In this edited volume by Wharton professors Michael Useem and Howard Kunreuther, the world’s leading experts in extreme risk management offer innovative approaches to mitigation, preparedness, and response. More »

January 5, 2010
The New York Times highlights Wharton marketing professor Gal Zauberman’s recent research on how people perceive the passage of time.

The article is based on a study led by Zauberman and published in the December issue of the journal Psychological Science. More »