Marketing and Operations (Joint Major)
Please note: Before scheduling classes, check with the department to determine the availability of courses for the upcoming semester or visit the Marketing website or the Operations and Information Management website.
Marketing and Operations are two closely interrelated functional areas in all manufacturing and service firms. This cross functional major is designed to satisfy the strong need in industry for MBAs with in-depth training in both areas. Graduates from this major are better prepared to accept future career challenges. Examples of their first job assignment include brand managers who have to coordinate marketing and manufacturing for a particular product, project managers in consulting firms, members of new product development teams, leaders of quality management programs, or managers in the service sector with responsibility for creating and marketing new services.
The major requires 7.5 credit units and emphasizes the integration of the two functional areas. Students are required to take the core marketing and operations management, Marketing Research (MKTG 756) and Integrating Marketing and Operations (OPIM 655/MKTG655). Remaining work for the major is satisfied by taking four credit units of electives. At least one credit unit must be from the Marketing department and at least two credit units must be from the OPIM department.
Requirements for the Major*(Total of 7.5 credit units)
plus four credit units, with at least one credit unit from the Marketing Department and two credit units from the OPIM Department.
*Marketing elective coursework may not be taken on a pass/fail basis. One credit unit of OPIM elective coursework may be taken on a pass/fail basis each semester.
** If MKTG/OPIM 655 is not offered, it must be replaced with 0.5 cu of marketing or operations elective coursework.