vForum
Faculty Contributors: Lisa Bolton, Americus Reed II
Students participate in a virtual forum that combines a traditional web discussion with agents, production information, and online surveys
- About vForum
- More Details
Virtual focus groups, cyber-conferencing and other web-facilitated discussion forums are becoming
increasingly common methods for sharing ideas and information. Wharton's vForum combines elements
of traditional web forums along with automated agents or 'web bots', product information, and
web-based surveys. This combination provides a flexible and centralized learning, discussion, and
feedback module for students in Consumer Behavior.
Students learn through participation about the benefits and limitations of virtual focus groups for testing consumer reactions to a new product. Group discussion threads facilitate interaction among students, building classroom camaraderie while exposing students to fundamental concepts in the course. Moderated forums can be used to improve the quality of interaction among students.