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Virtual focus groups, cyber-conferencing and other web-facilitated discussion forums are becoming increasingly common methods
for sharing ideas and information. Wharton's vForum combines elements of traditional web forums along with automated agents
or 'web bots', product information, and web-based surveys. This combination provides a flexible and centralized learning,
discussion, and feedback module for students in Consumer Behavior.Students learn through participation about the benefits and limitations of virtual focus groups for testing consumer reactions to a new product. Group discussion threads facilitate interaction among students, building classroom camaraderie while exposing students to fundamental concepts in the course. Moderated forums can be used to improve the quality of interaction among students.