Rules Of Engagement
Faculty Contributors: Xavier Dreze, Peter S. Fader, Robert Meyer, David J. Reibstein
Students experience a Prisoner's Dilemma by playing the role of cereal manufacturers who set rules for marketing expenditures
- About Rules of Engagement
- More Details
- Administrative Tools
Rules of Engagement illustrates the age-old "Prisoner's Dilemma"; each player has choices, but must make decisions in a vacuum, not knowing what the competition will do.
The complexity of the game becomes clear when there are multiple competitors and when the game is played for an unknown number of iterations. In this fashion, students can truly see the effects of their strategies not only on their companies, but on the industry as a whole. Rules of Engagement is used by Wharton faculty to demonstrate the complexity of a competitive environment and to display the characteristics of successful and effective marketing strategies.
