Rules Of Engagement
Faculty Contributors: Xavier Dreze, Peter S. Fader, Robert Meyer, David J. Reibstein
Students experience a Prisoner's Dilemma by playing the role of cereal manufacturers who set rules for marketing expenditures
- About Rules of Engagement
- More Details
- Administrative Tools
The real advantage that Rules of Engagement brings to teaching and learning is the flexibility of the administrative tools. These tools allow faculty to demonstrate both tacit cooperation and the "big picture" of market competition using the following features:
- Drilldown: The simulation can handle multiple tournaments running consecutively. The faculty member can choose to drill down on some of the more interesting tournaments to explain specific teaching points.
- Rule Editing: As in the real world, teams can choose to change their rules once they see the effects of their original rules. The faculty member has the ability to input these rule changes and run the simulation out again to see if there are any new effects.
- Reset: The faculty member can choose to reset a single tournament or an entire game. When used in conjunction with the ability to edit rules on the fly, this feature can be one of the most powerful teaching tools in Rules of Engagement.
