Resource Allocation Teaching Environment

Faculty Author:  David J. Reibstein

Students allocate marketing resources in a simulated environment, using several allocation models and levels of portfolio complexity

Wharton Learning Lab Resource Allocation Teaching Environment screenshotIn the real world, decisions about marketing allocations can seriously affect profit levels. To prepare students in making these decisions, instructors can provide them with a theoretical foundation. But how can students get practical, hands-on experience?

Like many of the Learning Lab applications, the Resource Allocation Teaching Environment provides experiential learning by challenging students with realistic scenarios in a virtual market space.

Students that participate in RATE employ the same skills that would be required in a real business situation. In this case, however, a poor allocation decision results only in a learning opportunity and not in a disappointing return for the company's shareholders.

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