Resource Allocation Teaching Environment
Faculty Author: David J. Reibstein
Students allocate marketing resources in a simulated environment, using several allocation models and levels of portfolio complexity
- About RATE
- More Details
- Administration and Analysis
RATE allows marketing students to experiment with different resource allocation models in a simulated market environment. Provided with information on product costs and pricing, historical data, and available budget, students make advertising, promotion, and distribution allocations for various brands and segments. They also estimate expected profit levels.
The simulation guides the students through a progression of increasingly complex portfolios. By the time they reach the final stage of the application, they must allocate resources for multiple brands, with multiple segments per brand.
