MarketSpace
Faculty Contributors: Jagmohan S. Raju, Christophe Van den Bulte
Student product managers respond to new marketplace entries and await countermoves from the competition
Wharton's MarketSpace places students in the role of product managers responding to a new competitor entering the marketplace.
During the first phase of the exercise, students are presented with information about their company's current product and its competitive position in the market. When a new competitor enters the market, students must find an effective counter strategy to reposition their product.
In the classroom, the instructor can use MarketSpace to extend the exercise to show the impact of a competitor's response to the student's position and to demonstrate the tradeoffs of various strategies.