Student product managers respond to new marketplace entries and await countermoves from the competition

About MarketSpace

» Student Exercise

» Student Interface

» In Class: Results

» In Class: Counter Moves

» In Class: Interactive Demonstration

» Administrative Tools

MarketSpace's main student interface provides an interactive "dashboard" that allows students to test various product strategies. By adjusting their product's features and price, MarketSpace lets students test their ideas on how to respond to a new competitive market entrant.

MarketSpace main interface

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