MarketSpace
Faculty Contributors: Jagmohan S. Raju, Christophe Van den Bulte
Student product managers respond to new marketplace entries and await countermoves from the competition
In the first phase of MarketSpace—typically given as a homework assignment—students are presented with the details their company's position in a competitive market. When a new competitor enters the market, the student product managers need to determine how their company will react to this new market entrant.
Using MarketSpace, students can test various strategies to explore how different levels of price and product features are likely to affect their market share and profit.
