MarketSpace
Faculty Contributors: Jagmohan S. Raju, Christophe Van den Bulte
Student product managers respond to new marketplace entries and await countermoves from the competition
- About MarketSpace
- More Details
- Student Interface
- In Class: Results
- In Class: Counter Moves
- In Class: Interactive Demonstration
- Administrative Tools
MarketSpace's administrative interface also includes an interactive Flash-based module for demonstrating many of the key concepts underlying the MarketSpace simulations.
This interface lets the class explore how the efficient frontier is determined, how market share is calculated, and how different utility functions affect product choice.
