About MarketSpace

» Student Exercise

» Student Interface

» In Class: Results

» In Class: Counter Moves

» In Class: Interactive Demonstration

» Administrative Tools

Through MarketSpace's administrative interface, the instructor can use the student's stategy as a starting point to show the impact of counter moves competitors may make in response to the student's product positioning.

Using this interface the instructor can illustrate that stategies differ not only in their profitability, but also in their robustness. The position that is initially the most profitable may not be the most sustainable. For example, using MarketSpace the instructor can demonstrate how a defensive move in response to one competitor may be perceived as predatory attack by another.

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