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» More Details
The analyses featured in Marketing Math Essentials are widely used in business and academics, but there is a seemingly endless set of variations in terminology, form, and function. The goal of the application is to create a solid foundation not only for the course, but also for the problems that students will encounter in the future.
Marketing Math Essentials contains "easy" and "hard" problem sets for a number of hypothetical companies. Students learn when and how to calculate margin analysis, break-even analysis, chain model for segment value, lifetime value of a customer (LTVC), and economic value to the customer (EVC). The application features extensive help notes, a glossary, and a window that allows students to display the answers to the problems once they have performed their calculations.
Marketing Math Essentials also features an administrative console which allows the faculty member to publish problem sets at various points during the course. This interface provides a publishing method that is simpler and more efficient than traditional html pages or hard copy.
