About Innovation Toolkit

» Competitive Product Design

» Competitive Business Design

» Optimizing the Business Design

Within the Competitive Business Design module, students develop two consumption chains: one for a competing product and one for their own product.

Each consumption chain is constructed by creating links, understanding how customers complete the links, and identifying triggers that prompt customers to move to the next step in the chain. Innovation Toolkit provides students with a default consumption chain that can be modified to fit their product.

Once students develop the consumption chains, they can download side-by-side comparisons to help them identify gaps and opportunities.

Top of Page

more »