FutureView
Faculty Contributors: Eric T. Bradlow, Xavier Dreze, Peter S. Fader, John Wesley Hutchinson, Robert Meyer, David J. Reibstein
By playing the role of a consumer, students learn information acceleration techniques used to market new products
How do you market a product that's entirely new — a product that's unlike anything currently on the market? How do you determine who might buy it, what conditions are necessary for its success, or what features are most important?
Wharton's FutureView presents a rich, web-based multimedia environment that demonstrates how "information acceleration" can help to develop quantitative marketing data for new categories of products.
FutureView is a faculty-configurable learning environment that lets students learn about information acceleration by letting them experience information acceleration techniques firsthand.