FutureView
Faculty Contributors: Eric T. Bradlow, Xavier Dreze, Peter S. Fader, John Wesley Hutchinson, Robert Meyer, David J. Reibstein
By playing the role of a consumer, students learn information acceleration techniques used to market new products
FutureView's session tracking provides accurate and detailed click-stream data for each user session.
Consumer behavior in FutureView is tracked and available for analysis and export.
Unlike tracking based on web logs, FutureView stores a complete and accurate click-stream for each session.
Individual session analysis is available within FutureView. Here the session is sorted by time spent on each item.
In this example the time spent on each item is displayed numerically rather than graphically as in the examples above.
FutureView data can be exported for analysis in Excel or other external software packages.
