FutureView
Faculty Contributors: Eric T. Bradlow, Xavier Dreze, Peter S. Fader, John Wesley Hutchinson, Robert Meyer, David J. Reibstein
By playing the role of a consumer, students learn information acceleration techniques used to market new products
In Part II the consumer is presented with an array of options to browse for additional product information — print ads, reviews and articles, user testimonials, web pages, and television commercials.
Part III of FutureView asks the consumer a brief series of questions about product features and consumer information.
A conjoint survey elicits user feedback on product trade-offs.
Additional survey questions address user demographics and attitudinal variables.
