FutureView
Faculty Contributors: Eric T. Bradlow, Xavier Dreze, Peter S. Fader, John Wesley Hutchinson, Robert Meyer, David J. Reibstein
By playing the role of a consumer, students learn information acceleration techniques used to market new products
- About FutureView
- More Details
- Using FutureView I: Moving into the Future
- Using FutureView II: Browsing for Product Information
- Using FutureView III: Consumer Survey
- Behind the Scenes: Configuring Scenarios
- Behind the Scenes: User Session Tracking
In Part II the consumer is presented with an array of options to browse for additional product information — print ads, reviews and articles, user testimonials, web pages, and television commercials.
For each category in Part II, a number of options are available. The screen shown here displays a list of web sites available for browsing detailed product information.
Individual web sites let the consumer browse for additional product information.
Video segments provide "word of mouth" from current product users.
Print advertisements emphasize different product features.
Digital video allows the consumer to watch simulated television spots for autodrive products.
Background articles, product reviews, and documentary video segments provide additional options for learning about autodrive products.
