FutureView
Faculty Contributors: Eric T. Bradlow, Xavier Dreze, Peter S. Fader, John Wesley Hutchinson, Robert Meyer, David J. Reibstein
By playing the role of a consumer, students learn information acceleration techniques used to market new products
In Part I of FutureView, the consumer views a sequence of news items, articles, and video segments that move him forward into the world in which autodrive technology is a reality.
FutureView's opening video sets the stage by defining the problem: even though we build more roadways, they remain crowded and congested.
The consumer begins by viewing a series of future articles and publications showing the development of autodrive technology.
Articles and news clips unfold the story of the development of the automated highway system.
Different media accounts cover the story..
...from various perspectives.
