By playing the role of a consumer, students learn information acceleration techniques used to market new products

About FutureView

» More Details

» Using FutureView I: Moving into the Future

» Using FutureView II: Browsing for Product Information

» Using FutureView III: Consumer Survey

» Behind the Scenes: Configuring Scenarios

» Behind the Scenes: User Session Tracking

FutureView's configuration options allow the faculty member to manipulate the future experience in Part I and the product information options in Part II to create different "scenarios" that are automatically assigned to each user.

Part III of FutureView asks the consumer a brief series of questions about product features and consumer information.

The entire FutureView experience is configurable, allowing the faculty member to create a series of different "scenarios" randomly distributed to FutureView users:

The configuration screen shown creates a FutureView experience with only positive word-of-mouth accounts:

...which presents a selected set of testimonials to the consumer:

Top of Page

more »