FutureView
Faculty Contributors: Eric T. Bradlow, Xavier Dreze, Peter S. Fader, John Wesley Hutchinson, Robert Meyer, David J. Reibstein
By playing the role of a consumer, students learn information acceleration techniques used to market new products
FutureView's configuration options allow the faculty member to manipulate the future experience in Part I and the product information options in Part II to create different "scenarios" that are automatically assigned to each user.
Part III of FutureView asks the consumer a brief series of questions about product features and consumer information.
The entire FutureView experience is configurable, allowing the faculty member to create a series of different "scenarios" randomly distributed to FutureView users:
The configuration screen shown creates a FutureView experience with only positive word-of-mouth accounts:
...which presents a selected set of testimonials to the consumer:
