Z. John Zhang Faculty Profile

Z. John Zhang
Murrel J. Ades Professor; Professor of Marketing

PhD, University of Michigan, 1994; PhD, MA, University of Pennsylvania, 1989; BA, Huazhong University of Science and Technology, Hubei, China, 1982

Research Areas
Pricing; targeted pricing strategies; retail management; competitive strategies

Recent Consulting
ExxonMobil, Ikaria

Current Projects
"Competitive Implications of Managing Customers by Their Profitability," with Upender Subramanium and J. Raju; "Optimal Entry Timing in Markets with Social Influence," with Yogesh Joshi and David Reibstein; "In Pursuit of Retail Dominance: Market Dominance, Channel Dominance, or Both?" with Kinshuk Jerath and Stephen J. Hoch; "Store-within-a-store," with Kinshuk Jerath; "Competitive and Welfare Implications of Gift Cards," with Tony Cai

Academic Positions Held
Wharton: 2002-present (named Murrel J. Ades Professor, 2007). Previous appointments: Columbia University, Washington University in St. Louis

Career and Recent Professional Awards; Teaching Awards
John Little Award, INFORMS College on Marketing, 2001; Frank Bass Award, INFORMS College on Marketing, 2001; WEMBA Program Teaching Award, 2003

Professional Leadership 2005-2009
Area Editor, Marketing Science; Area Editor, Quantitative Marketing and Economics; Editorial Board, Journal of Marketing; Editorial Board, Journal of Interactive Marketing

Representative Publications
(with G. Shaffer)
"Competitive Coupon Targeting." Marketing Science 14.4 (1995).

(with Y. Chen and C. Narasimhan)
"Individual Marketing with Imperfect Targetability." Marketing Science 20.1 (2001).

(with Yuxin Chen, Yogesh Joshi, and J. Raju)
``A Theory of Combative Advertising," forthcoming at Marketing Science.

(with Yuxin Chen)
“Dynamic Targeted Pricing with Strategic Consumers,” forthcoming at International Journal of Industrial Organization