Gal Zauberman Faculty Profile

Gal Zauberman
Associate Professor of Marketing

PhD, Duke University, 2000; BA, The University of North Carolina, Chapel Hill, 1994

Research Areas
Consumer behavior; judgment and decision-making; time and decisions; experiences over time; memory and choice

Current Projects
Malkoc, Selin, Gal Zauberman, and James R. Bettman: It Is in the Mindset! The Effect of Processing Specificity on Consumer Impatience. Zauberman, Gal, James R. Bettman, Selin Malkoc, and B. Kyu Kim: Time Horizon Neglect: Prospective Duration Insensitivity in Intertemporal Choice. Zauberman, Gal, Rebecca K. Ratner, and B. Kyu Kim: Strategic Memory Protection in Choice over Time.

Academic Positions Held
Wharton: 2006-present. Previous appointment: Kenan-Flagler Business School, The University of North Carolina, Chapel-Hill

Career and Recent Professional Awards; Teaching Awards
Young Scholars Program, Marketing Science Institute, 2005; Robert Ferber Award, Honorable Mention, Association of Consumer Research, 2004

Representative Publications
(with S. Malkoc)
"Deferring versus Expediting Consumption: The Effect of Outcome Concreteness on Sensitivity to Time Horizon." Journal of Marketing Research (Forthcoming).

(with K. Diehl and D.Ariely)
"Hedonic versus Informational Evaluations: Task Dependent Preferences for Sequences of Outcomes." Journal of Behavioral Decision Making 19 (3), 191–211 (2006).

(with S. Malkoc and C. Ulu)
"Consuming Now or Later? The Interactive Effect of Timing and Attribute Alignability." Psychological Science 16 (5). 411-417 (2005).

(with J. G. Lynch)
"Resource Slack and Propensity to Discount Delayed Investments of Time versus Money." Journal of Experimental Psychology: General 134 (1), 23-37 (2005).

"The Intertemporal Dynamics of Consumer Lock-in." Journal of Consumer Research 30 (3). 405-419 (2003).
Ferber Award, Honorable Mention, 2004. Media coverage: Scientific American.