Yoram (Jerry) Wind Faculty Profile

Yoram (Jerry) Wind
The Lauder Professor; Professor of Marketing
Director, SEI Center for Advanced Studies in Management; Academic Director, The Wharton Fellows Program; Editor, Wharton School Publishing

PhD, Stanford University, 1966; MA, The Hebrew University Jerusalem, 1963; BSocSc, The Hebrew University Jerusalem, 1961

Research Areas
Marketing strategy; new product and business development; global marketing strategy; marketing-driven corporate strategy; growth strategies

Recent Consulting
Marketing and business strategy consultant for various firms including SEI Investments, 1986-present; Expert witness and consultant in various legal cases, 1983-present

Current Projects
Toward a New Theory of the Firm; Competing in a Flat World; The Future of Advertising; Managing Creative People; Innovative Growth strategies.

Academic Positions Held
Wharton: 1967-present (Founder and Director, SEI Center for Advanced Studies in Management, 1988-present; Founder and Academic Director, The Wharton Fellows program, 2000-present; Wharton Editor, Wharton School Publishing; named The Lauder Professor, 1983; Founding Director, Joseph H. Lauder Institute of Management and International Studies, 1983-88; Founding Director, Center for International Management Studies, 1980-83). Visiting appointments: Erasmus University, Rotterdam; University of New South Wales, Australia; University of California, Berkeley; University of Tel Aviv and IDC, Israel

Other Positions
Former Chancellor, the International Academy of Management IAM, 2000-2006; Trustee, Philadelphia Museum of Art; Chairman of the Committees that developed the Wharton Executive MBA Program (WEMBA), 1974 and the new MBA Curriculum, 1991

Career and Recent Professional Awards; Teaching Awards
Attitude Research Hall of Fame, American Marketing Association, 1984; Charles Coolidge Parlin Award for the Advancement of Science in Marketing, 1985; Alpha Kappa Psi Foundation Award, 1973, 1976; First Faculty Impact Award, Wharton Alumni Association, 1993; AMA/Irwin Distinguished Educator Award, 1993; The Paul D. Converse Award, 1996; MIT's Buck Weaver Award, 2007

Professional Leadership 2003-2007
Editorial Board, Journal of Product Innovation Management, Journal of Segmentation in Marketing, Journal of Electronic Commerce, Journal of Interactive Marketing

Representative Publications
(with Victor and William Fung)
Competing in a Flat World: Building Enterprises for a Borderless World. Wharton School Publishing (forthcoming 2007).

(with Colin Crook)
The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business. Wharton School Publishing, 2005.

(with V. Mahajan and R. Gunther)
Convergence Marketing: Strategies for Reaching the New Hybrid Consumer. Financial Times/Prentice Hall, 2002.