Senthil Veeraraghavan Faculty Profile

Senthil Veeraraghavan
Assistant Professor of Operations and Information Management

PhD, Carnegie Mellon University, 2004

Research Areas
Customer behavior oriented operations and revenue management; herding behavior in services; sourcing and delivery choices; supply chain management

Current Projects
Wharton Sports Business Initiative, Greater Philadelphia Cultural Alliance, Rakuten Golden Eagles, (Revenue Management decisions). Comcast (Inventory Logistics).

Academic Positions Held
Wharton: 2004-present

Career and Recent Professional Awards; Teaching Awards
INFORMS JFIG 2007 Finalist, Wharton Sports Business Initiative Grant 2008, Fishman-Davidson Center Research Grant 2007, Wharton MACK center Grant 2007, William W Cooper Dissertation Award, 2004; Undergraduate Business Teaching Award, (Tepper School of Business, CMU) 2004; Carnegie Bosch Institute Fellowship, 2003-2004; William Larimer Mellon Fellowship, 1999-2002

Representative Publications
(with Alan Scheller-Wolf)
"Now or Later: A Simple Policy for Effective Dual Sourcing in Capacitated Systems." (2005), Operations Research (Forthcoming).

(with Laurens Debo)
"Joining Longer Queues: Information Externalities in Queue Choice" (2008), M&SOM (Forthcoming).

(with Laurens Debo)
"Is it Worth the Wait? Service Choice and Externalities When Waiting is Expensive." Under review.

(with Kinshuk Jerath and Serguei Netessine)
"Revenue Management with Strategic Customers: Last Minute Selling and Opaque Selling." Under review/

(with Sang-Hyun Kim, Morris Cohen and Serguei Netessine)
"The Curse of Reliability: Outsourcing Restoration Services for Infrequent Equipment Failures." Under review.