Louis A. Thomas Faculty Profile

Louis A. Thomas
Associate Professor of Management

PhD, Harvard University, 1992; AM, Harvard University, 1990; BA, Yale University, 1986

Research Areas
Industrial organization economics; game theory; competitive strategy

Current Projects
Radical and incremental innovation in the computer disk drive industry. Product location choice in a differentiated product market.

Academic Positions Held
Wharton: 1992-present

Other Positions
Associate, Booz (Allen & Hamilton, 1991-92; Associate, McKinsey & Co., 1988

Representative Publications
"Brand Capital and Incumbent Firms' Positions in Evolving Markets." Review of Economics and Statistics (August 1995).

"Brand Capital and Entry Order." Journal of Economics and Management Strategy (Spring 1996).

"Advertising Sunk Costs and Credible Spatial Preemption." Strategic Management Journal (July 1996).