Research Areas
Healthcare Operations, including pharmaceutical development and patient flow management; Management of Innovation and Product Development;
Current Projects
Innovation tournaments in small and large businesses; energy efficiency; patient flow management
Representative Publications
(with K. Ulrich)
Innovation Tournaments: Creating and Selecting Exceptional Opportunities. Harvard Business Press (2009)
(with G. Cachon)
Matching Supply with Demand: An Introduction to Operations Management. 2nd edition McGraw Hill / Irwin (2008).
(with Y. Xu)
Innovation Contests, Open Innovation, and Multi-agent Problem Solving”, Management Science, (September 2008)
(with G. Cachon and Y. Xu)
On the Effects of Consumer Search and Market Entry in a Multi-product Competitive Market Marketing Science (March 2008)
(with M. Olivares and L. Cassorla)
Structural Estimation of the Newsvendor Model: An Application to Reserving Operating Room Time, Management Science (January 2008)
(with K. Girotra and K. Ulrich)
Valuing R&D Projects in a Portfolio: Evidence from the Pharmaceutical Industry, Management Science (September 2007)
(with T. Randall and K. Ulrich)
“User Design of Customized Products” Marketing Science (Summer 2006).
(with S. Savin)
"Optimal Product Launch Time in a Duopoly: Balancing Lifecycle Revenues with Product Cost." Operations Research (January 2005).
(with C. Loch)
"Collaborative Prototyping and the Pricing of Custom Designed Products.” Management Science (February 2004).
(with I. Hann)
"Measuring Frictional Costs in Electronic Commerce." Management Science (2003).
(with T. Ho and S. Savin)
"Managing Demand and Sales Dynamics in New Product Diffusion Under Supply Constraint." Management Science (February 2002).
(with C. Loch and A. DeMeyer)
"Exhanging Preliminary Information in Concurrent Engineering: Alternative Coordination Strategies." Organization Science (July 2002).
(with C. Loch and S. Thomke)
"Parallel and Sequential Testing of Design Alternatives." Management Science (May 2001).
(with C. Loch)
"Measuring the Effectiveness of Overlapping Development Activities." Management Science (
(with C. Loch)
"Communications and Uncertainty in Concurrent Engineering." Management Science (August 1998).
Education
PhD, INSEAD, 1997; Masters in Business and Information Technology, University of Mannheim, Germany, 1993
Recent Consulting
R&D Pipeline Management (Merck); Forecast sharing in supply chains (INTEL); Product customization strategies (Dell); Information sharing in product development teams (BMW)
Career and Recent Professional Awards; Teaching Awards
Miller-Sherrerd Teaching Award, 2001, 2002; MBA Core Curriculum Award, 1998-2001; Executive MBA Teaching Award 2002 and 2009
Academic Positions Held
Leonard Davis Institute for Health Economics: Senior Fellow 2009-present
Wharton: 1998-present. Previous appointment: University of California at San Diego. Visiting appointment: INSEAD
Professional Leadership 2005-2009
Department Editor, Management Science, 2009-present; Department Editor, Production and Operations Management, 2008-present
Associate Editor, Management Science, 2004-present; Associated Editor, Manufacturing and Service Operations Management, 2005-present
