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'Mustaches for Kids': Charities Adopt Private Sector Models to Tap New Funds
In the wake of the global financial crisis, social enterprises are hastening their transition from the traditi... More »

Baseball, Steroids and Business Ethics: How Breaches of Trust Can Change the Game
When former Senator George Mitchell finally released his r... More »

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Deborah Small

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Wroe Alderson Term Assistant Professor of Marketing and Psychology



Research Publications Biography

Research Areas

Judgment and decision making; emotion; sympathy biases and charitable giving; consumer behavior; gender

Current Projects

“Reference-Dependent Sympathy.”; "Fatal (Fiscal) Attraction: Tightwads and Spendthrifts in Marriage” (with Scott I. Rick and Eli J. Finkel).