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Faculty Books: 2007
The following books recently published by our faculty have gained wide currency among academics and the informed lay audience alike. They are widely available to the public.
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G. Richard Shell and Mario Moussa. The Art of Woo: Using Strategic Persuasion to Sell Your Ideas, Penguin Books, 2007.
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Kenneth Shropshire. Being Sugar Ray: The Life of Sugar Ray Robinson, America's Greatest Boxer and First Celebrity Athlete, BasicCivitas, 2007.
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Joel Waldfogel. The Tyranny of the Market: Why You Can't Always Get What You Want, Harvard University Press, 2007.
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Marcus Noland and Howard Pack. The Arab Economics in a Changing World, Peter G. Peterson Institute for International Economics, 2007.
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Leonard M. Lodish, Howard L. Morgan and Shellye Archambeau. Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value To Any Size Company, Wharton School Publishing, 2007.
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Jeremy J. Siegel. Stocks for the Long Run: A Guide to Selecting Markets for Long-Term Growth (4th Edition), Irwin Professional Publishing, 1994.
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Franklin Allen and Douglas Gale. Understanding Financial Crises: Clarendon Lectures in Finance, Oxford University Press Inc., 2007.
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Ann Elizabeth Mayer. Islam and Human Rights: Tradition and Politics (4th Edition), Westview Press, 2007.
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Christophe Van Den Bulte and Stefan Wuyts. Social Networks and Marketing: Advance The Science of World Class Marketing, Marketing Science Institute, 2007.
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William C. Tyson. Study Guide for Securities Regulation (6th Edition), Pearson Custom Publishing, 2007.
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Howard Wainer, Eric T. Bradlow and Xiaohui Wang. Testlet Response Theory and Its Applications, Cambridge University Press, 2007.
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