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Faculty Books: 1999
The following books recently published by our faculty have gained wide currency among academics and the informed lay audience alike. They are widely available to the public.
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Peter Cappelli, ed. Employment Practices and Business Strategy, Oxford University Press, 1999.
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Peter Cappelli, The New Deal at Work: Managing the Market-Driven Workforce, Harvard Business School Press, 1999.
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George S. Day, Market-Driven Strategy: Processes for Creating Value, reissue edition, Free Press, 1999.
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George S. Day, The Market-Driven Organization: Understanding, Attracting, and Keeping Valuable Customers, Free Press, 1999.
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Thomas Donaldson and Thomas W. Dunfee, Ties That Bind: A Social Contract Approach to Business Ethics, Harvard Business School Press, 1999. Chinese language edition, Shanghai Academy of Social Sciences Publishing House, 2001.
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Yoram Wind, George Fields, and Hotaka Katahira, Leveraging Japan: Marketing to the New Asia, Free Press, 1999.
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