Balaji Padmanabhan Faculty Profile

Balaji Padmanabhan
Assistant Professor of Operations and Information Management

PhD, New York University, 1998; MA, New York University, 1996; BA, Indian Institute of Technology, 1993

Research Areas
Data mining; pattern discovery from large customer databases; learning from Web clickstream data; computational methods in business; information and communication technologies and their impact on business and society

Current Projects
Discovery of unexpected patterns in data, Building predictive models using data mining, Learning user signatures in Web clickstream data, Using pattern discovery methods for online behavioral segmentation, Studying data sufficiency and active information acquisition in the context of models built on Web clickstream data.

Academic Positions Held
Wharton: 1998-present

Career and Recent Professional Awards; Teaching Awards
Dean's Fellowship, New York University, 1998; Excellence in Teaching Award (Undergraduate Division), 2003

Representative Publications
(with Z. Zheng and S. Kimbrough)
“An Empirical Analysis of the Value of Complete Information for eCRM Models.” MIS Quarterly 30(2), pp. 247-267 (2006).

(with Z. Zheng)
“Selectively Acquiring Customer Information: A New Data Acquisition Problem and an Active Learning Based Solution.” Management Science 52(5), pp. 697-712 (2006).

(with A. Tuzhilin)
“On Characterization and Discovery of Minimal Unexpected Patterns in Rule Discovery.” IEEE Transactions on Knowledge and Data Engineering 18(2), pp.202-216 (2006).