Robert Meyer Faculty Profile

Robert Meyer
Gayfryd Steinberg Professor; Professor of Marketing
Chairperson, Marketing Department
Co-Director, Risk Management and Decision Processes Center

PhD, University of Iowa, 1979; MS, Florida State University, 1976; BS, Florida State University, 1974

Research Areas
Consumer decision analysis; sales response modeling; decision making under uncertainty; dynamic decision making; behavioral game theory

Recent Consulting
Consumer research, BMW of North America; Kraft, Frozen Foods Division; Marketing research in various legal cases

Current Projects
Currently involved in a two-year interdisciplinary project to study the optimality of competitive new technology adoption decisions by firms. The work integrates research streams in operations management and behavioral science.

Academic Positions Held
Wharton: 1990-present (Chairperson, Marketing Department, 2006-present; named Gayfryd Steinberg Professor, 2005; Co-Director, Risk Management and Decision Processes Center, 2005-present; Vice Dean and Director, Doctoral Programs, 1999-2005). Previous appointments: University of Sydney; University of Tokyo; University of California, Los Angeles; Carnegie Mellon University; University of Iowa

Professional Leadership 2003-2007
Co-Editor, Marketing Letters; Area Editor, Journal of Consumer Research; Editorial Board, Marketing Science; Editorial Board, Journal of Retailing; Editorial Board, Journal of Consumer Psychology

Representative Publications
(with J. Cripps)
"Heuristics and Biases in Timing the Replacement of Durable Products." Journal of Consumer Research 21 (1994).

(with J. Assuncao)
"The Rational Effect of Price Promotions on Sales and Consumption." Management Science 29 (1993).

(with Y. Shi)
"Sequential Choice Under Ambiguity Intuitive Solutions to the Armed-Bandit Problem." Management Science 41 (1995).