Knowledge Wharton
The Upgraded Digital Divide: Are We Developing New Technologies Faster than Consumers Can Use Them?TiVos and Treos and BlackBerrys. Wi-Fi and HDTV and plasma... More »
An Elusive Goal: Identifying New Products that Consumers Actually Want
Campbell Soup Company spent five years developing a new co... More »
Robert Meyer
Gayfryd Steinberg Professor; Professor of Marketing; Co-Director, Risk Management and Decision Processes Center
Research Publications Biography
Research Areas
Consumer decision analysis; sales response modeling; decision making under uncertainty; dynamic decision making; behavioral game theory
Current Projects
Currently involved in a two-year interdisciplinary project to study the optimality of competitive new technology adoption decisions by firms. The work integrates research streams in operations management and behavioral science.
