Research Areas
Consumer memory, emotions and information processing; questionnaire construction and survey design; judgments of risk and perceptions of control; advertising of health-related information
Current Projects
"The Neural Correlates of Effective Drug Prevention Messages" (NIH funded) with David Heeger, Uri Hasson, Eric Greenleaf, Tom Meyvis and Vicki Morwitz (NIH funded); “Harboring Hope and Avoiding Anxiety: The Role of Uncertain Emotions in Judgments of Health Risk and Message Processing,” with Nidhi Agrawal; “Reconstructing History: How Construal of Past Events Influences Judgments of Recency and Culpability,” with Ellie Kyung and Yaacov Trope.
Representative Publications
(with Ellie Kyung and Nidhi Agrawal)
“Biases in Social Comparisons: Optimism or Pessimism?” Organizational Behavior and Human Decision Processes (in press).
(with Priya Raghubir and Nidhi Agrawal)
“Health Risk Perceptions and Consumer Psychology,” in The Handbook of Consumer Psychology, Curtis Haugtvedt, Paul Herr and Frank Kardes, eds., Lawrence Erlbaum and Associates, 981-1010, 2008.
(with Agrawal, Nidhi and Jennifer Aaker)
“Getting Emotional about Health.” Journal of Marketing Research, 44 (February), 100-113 (2007).
(with Chandran, Sucharita)
“When a Day Means More Than a Year: Effects of Temporal Framing on Judgments of Health Risk,” Journal of Consumer Research, 31, 375-389 (September 2004).
(with Priya Raghubir)
“Ease-of-Retrieval as an Automatic Input in Judgments: A Mere-Accessibility Framework?” Journal of Consumer Research, 30, 230-243 (September 2003).
Education
PhD, University of Illinois at Urbana-Champaign, 1991; MA, Madras Christian College, Madras University, India, 1983; BA, Stella Maris College, Madras University, India, 1981
Career and Recent Professional Awards; Teaching Awards
President, Association for Consumer Research, 2010; Harold MacDowell Faculty Research Fellow, Leonard N. Stern School of Business, New York University, 2001-04; 2004-07; Citibank Award for Excellence in Teaching, Stern School of Business, New York University, 1995
Academic Positions Held
Wharton: 2008-present (named Laura and John J. Pomerantz Professor of Marketing, 2009); Previous appointment: Stern School of Business, New York University, 1990-2008. Visiting appointments: Graduate School of Business, Stanford University,
Indian Institute of Management, Bangalore, India, 2000
Other Positions
Indian Market Research Bureau, 1983-86.
Professional Leadership 2005-2009
Associate Editor, Journal of Marketing Research, April 2009-present; Associate Editor, Journal of Consumer Research, 2007-present; Member, Board of Directors, Association for Consumer Research, 2006, 2008-2011; Treasurer (elected), Association for Consumer Research, 2006; Doctoral Consortium Faculty, ACR 2002, AMA 2003, ACR 2004, AMA 2005, ACR 2006, AMA 2007; Co-chair, Association for Consumer Research annual conference, 2004, Portland, Oregon; Editorial Review Board membership: Journal of Consumer Psychology 2002-present, Journal of Consumer Research 2003-present, Journal of Marketing Research 2003-present, Journal of Public Policy and Marketing, 1998-present; Policy Board, Journal of Consumer Research 2004-07
