FACULTY
Chairperson
Raju, Jagmohan S.
Professors
Armstrong, J. Scott
Bradlow, Eric T.
Day, George S.
Eliashberg, Jehoshua
Fader, Peter S.
Hoch, Stephen J.
Hutchinson, John Wesley
Lodish, Leonard M.
Menon, Geeta
Meyer, Robert
Raju, Jagmohan S.
Reibstein, David J.
Robertson, Thomas S.
Wind, Yoram (Jerry)
Zhang, Z. John
Associate Professor
Bell, David R.
Reed II, Americus
Van den Bulte, Christophe
Williams, Patricia
Zauberman, Gal
Assistant Professors
Berger, Jonah
Iyengar, Raghuram
Mogilner, Cassie
Shen, Qiaowei
Small, Deborah
Vitorino, Maria Ana
Faculty With Secondary Appointments in the Department
Krieger, Abba M. (Statistics)
Visiting Faculty
Grewal, Rejddep
Jap, Sandy D.
Peres, Renana
Affiliated Faculty
Adams, Anthony
DiBenedetto, Anthony
Diamond, Suzanne
McNealy, Rod
Niedermeier, Keith
Oliva, Terence
Rechtiene, Michael
Schaffer, Catherine
Schoemaker, Paul J.H.
Smith, Michael
Emeritus Faculty
Farley, John U.
Goodman, Charles S.
Green, Paul E.
Kelley, William T.
Marketing
For strategic decision makers, marketing is a driving force in creating successful public and private enterprises.
Marketing is the process of anticipating, managing, and satisfying the demand for products, services, and ideas. Through teaching and research directed at both academic and managerial audiences, Wharton's Marketing Department promotes the study and understanding of all aspects of this field and helps firms build market efficiency and improve management decision making.
Wharton's Marketing Department, the most published and cited in the world, has been a leader in the development of effective models for marketing research. The department's traditional strengths are in consumer behavior, decision-making theory, modeling and measurement, and marketing strategy.
Academic Programs
In addition to active participation in Wharton's executive education programs, the Marketing Department offers concentrations at three levels:
Wharton's Global Consulting Practicum, initiated in Israel in 1978 and subsequently extended to Japan, France, and Canada, supervises student teams designing marketing strategies for the entry into foreign markets.
The importance of "hands-on" training is emphasized in courses where students meet with executives of sponsoring firms to design marketing strategies, such as Advanced Study Projects, and the development of a new course using actual current UPC scanner data from a major manufacturer.
