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Knowledge Wharton

What Employers Should Learn from Wal-Mart’s Dress Code Controversy
Wal-Mart's plan to toughen its employee dress code was a good marketing move that backfired, according to Whar... More »

Brand Challenge: Is There a ‘Recipe’ for Going Viral?
Digitally savvy brands that meet consumers on their own terms can drive greater engagement, write Google’s Kel... More »

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Sarah Kaplan

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Assistant Professor of Management



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