Raghuram Iyengar Faculty Profile

Raghuram Iyengar
Assistant Professor of Marketing

PhD, Columbia University, 2005; M. Phil., Columbia University, 2002; B. Tech., I.I.T. Kanpur, 1998

Research Areas
Pricing; networks; bayesian methods; structural models; experimental economics

Current Projects
1) A Demand Analysis of Wireless Services under Nonlinear Pricing Schemes, under 2’nd review at Marketing Science; 2)Semiparametric Bayesian Thurstonian Models for Choice (with Asim Ansari), conditionally accepted at Psychometrika; 3) A Model for Consumer Learning for Quality and Usage of Services (with Asim Ansari and Sunil Gupta); 4) Optimal Nonlinear Pricing of Products and Services: A Hierarchical Bayesian Conjoint Approach (with Kamel Jedidi and Rajeev Kohli); 5) The Price of Popularity (with Sunil Gupta and Sangman Han); 6)Learning with a Meddlesome Boss: An Experiment in Supervision Relationships (with Andrew Schotter)

Career and Recent Professional Awards; Teaching Awards
Honorable Mention, Alden G. Clayton Doctoral Dissertation Proposal Competition, MSI, 2004 AMA-Sheth Doctoral Consortium, 2003

Representative Publications
(with Asim Ansari and Sunil Gupta)
Leveraging Information Across Categories.” Quantitative Marketing and Economics 1(4), 425-465 (2003).

(with Rajeev Kohli)
“Why Parrondo’s Paradox Is Irrelevant for Utility Theory, Stock Buying and The Emergence of Life.” Complexity 9(1), 23-27 (2003).