Dawn Iacobucci Faculty Profile

Dawn Iacobucci
John J. Pomerantz Professor in Marketing

PhD, Quant Psych, University of Illinois at Urbana-Champaign, 1987; MS, Statistics, University of Illinois at Urbana-Champaign, 1985; MA, Quant Psych, University of Illinois at Urbana-Champaign, 1985; Master of Theological Studies, Garrett, 1999

Research Areas
Multivariate statistical methods in marketing; customer satisfaction; service quality; networks and dyads

Current Projects
Quantitative psychological research, models of measurement (e.g., reliability, international customer perceptions of value), and structure (e.g., mediation analyses, networks). Services brands, e.g., how does the customer experience differ in retail, professional services, etc., compared with goods and durables, and how do marketing managers facilitate their corporate strategy successfully.

Academic Positions Held
Wharton: 2004-present (named John J. Pomerantz Professor in Marketing, 2005). Previous appointments: Kellogg, Northwestern University; University of Arizona

Career and Recent Professional Awards; Teaching Awards
Dean’s List Teaching MBA Marketing Research and Services Marketing

Professional Leadership 2003-2007
Past Editor, Journal of Consumer Research; Past Editor, Journal of Consumer Psychology; Past President, Society for Consumer Psychology

Representative Publications
(with Duhachek and Coughlan)
“Results on the Standard Error of the Coefficient Alpha Index of Reliability.” Marketing Science 24 (2), 294-301 (2005).

(with D. Grisaffe, A. Duhachek and A. Marcati)
"FAC-SEM: A Methodology for Modeling Factorial Structural Equations Models, Applied to Cross-Cultural and Cross-Industry Drivers of Customer Evaluations." Journal of Service Research." 6.1, p. 3-23 (2003).

Research featured by Regina Fazio Maruca, "Mapping the World of Customer Satisfaction." Harvard Business Review 78 p. 30 (May/June 2000).

(with Kotler and Armstrong)
Marketing Live Pearson Publishing (2006).

(with G.A. Churchill, Jr.)
Marketing Research: Methodological Foundations 9th ed., Mason, OH: Thomson Learning. Lead marketing research text in the industry.