Knowledge Wharton
Technological Evolution Stirs a Publishing RevolutionAccording to Wharton faculty who follow the complicated, emotionally fraught subject of how we buy and sell li... More »
On Shaky Ground: Commercial Real Estate Faces Financial Tremors
As the global recession drags on, new concerns are rising about commercial real estate. Loans taken out during... More »
Stephen J. Hoch
Patty and Jay H. Baker Professor; Professor of Marketing; Director, Jay H. Baker Retailing Initiative
Research Publications Biography
Research Areas
Retail merchandising, assortment, pricing, and promotion strategy; decision support systems and the psychology of forecasting; psychology of self-control; consumer behavior and learning; private label products
Current Projects
Determinants of successful private label programs; variety of assortments; pattern matching and expert judgment; loyalty programs; key drivers of retail store traffic; cherry-picking.
