John C. Hershey Faculty Profile

John C. Hershey
Anheuser-Busch Professor of Management Science at Wharton; Professor of Operations and Information Management; Professor of Health Care Management

PhD, Stanford University, 1970; MS, Stanford University, 1970; BS, Carnegie Mellon University, 1965

Research Areas
Decision processes; health services research; operations management research

Recent Consulting
National Cancer Institute, Bristol Myers-Squibb; National Institutes of Health

Current Projects
Lab and field studies investigating the effects of individual biases and problem framing on insurance purchase decisions. Analysis of public choice problems using experimental economics. Evaluation of patient utilities and probability estimates for medical outcomes. Development of improved diagnostic procedures.

Academic Positions Held
Wharton: 1976-present (named Anheuser-Busch Professor of Management Science at Wharton, 2009; Chairperson, Operations and Information Management Department, 1995-97; Daniel H. Silberberg Professor, 1992-2009; Chairperson, Decision Sciences Department, 1989-92; Acting Executive Director, Leonard Davis Institute of Health Economics, 1983-84; Director of Research, Leonard Davis Institute of Health Economics, 1982-91; Director, Health Care Administration Program, 1976-82; Academic Director, Advanced Management Program, Wharton Executive Education, 2000-2005; Academic Director, Executive Development Program, 2005-present; Academic Co-Director, Critical Thinking Program, Wharton Executive Education, 1997-present; Academic Director, Decision Models for Management Program, Wharton Executive Education, 1999-2002). University of Pennsylvania: Member of Graduate Group in Psychology, 1993-present. Previous appointment: Stanford University

Other Positions
Robert Wood Johnson Health Policy Fellow, U.S. Congress, 1975-76

Career and Recent Professional Awards; Teaching Awards
MBA Program for Executives Core Teaching Award, 2004; Distinguished Service Award, Society for Medical Decision Making, 2003; MBA Core Curriculum Award, 1994, 1995, 1996, 1998-2001; Anvil Award for Teaching Excellence, 1987; Graduate Division Class of 1984 Award for Highest Teaching Evaluation, 1988; Graduate Division Excellence in Teaching Award, 1988-92; Graduate Division Award for Excellence in Teaching Core Courses, 1992; Best Paper Award, Journal of Risk and Insurance, 1999

Representative Publications
(with J.Baron and H. Kunreuther)
"Determinants of Priority for Risk Reduction: The Role of Worry." Risk Analysis (2000).

(with D. Asch, C. Jepson, J. Baron, and P. Ubel)
"Incremental and Average Cost-Effectiveness Ratios: Will Physicians Make a Distinction?" Risk Analysis (2003).

(with M. Schweitzer and E. Bradlow)
“Promises and Lies; Restoring Violated Trust.” Organizational Behavior and Human Decision Processes (in press).

(with A. Gurmankin-Levy)
“Distorting the Probability of Treatment Success to Justify Treatment Decisions.” Organizational Behavior and Human Decision Processes (in press).