Multivariate data analysis; marketing research methods; conjoint analysis; multidimensional scaling; optimal product design; cluster analysis and segmentation; optimal product bundling
Optimal product and product line design. New methods for market segmentation. Marketing strategy in competitive reaction environments.
(with D.S. Tull and G. Albaum)
Research for Marketing Decisions. 5th ed. Englewood Cliffs, NJ: Prentice-Hall, 1988.
(with J.D.Carroll and A. Chaturvedi)
Mathematical Tools for Applied Multivariate Analysis. Revised edition. New York: Academic Press, 1997.
(with V. Srinivasan)
"Conjoint Analysis in Consumer Research: Issues and Outlook." Journal of Consumer Research 5.2 (September 1978).
PhD, University of Pennsylvania, 1961; AM, University of Pennsylvania, 1953; AB, University of Pennsylvania, 1950
New product design studies, IBM; Paragon Research; General Motors; Bristol-Myers Squibb; marriott Hotels; Riz Carlton; MasterCard
Lifetime Achievement in Marketing Research Award, American Marketing Association, 1996; establishment of annual Paul E. Green Award, American Marketing Association, 1996; Distinguished Educator of the Year, Academy of Marketing Science, 1992; Distinguished Marketing Educator of the Year, American Marketing Association, 1991; Senior Fellow, Academy of Marketing Science, 1991; Fellow, Association of Consumer Research, 1990; O'Dell Award, 1989; Attitude Research Hall of Fame, American Marketing Association, 1981; Fellow, American Institute for Decision Sciences, 1981; Fellow, American Statistical Association, 1980; Charles Coolidge Parlin Award for the Advancement of Science in Marketing, American Marketing Association, 1977; Paul D. Converse Award for Marketing Theory Contributions, 1978; Alpha Kappa Psi Award, 1963, 1981, 1990; Silver Medal Paper, J. Walter Thompson "Advertisement Perception and Evaluation: An Application of Multidimensional Scaling, (with F.J. Carmone), 1970 Competition; First Prize, American Psychological Association (Division 23) Research Design Competition, 1972; Special Award for "Contributions to Multidimensional Scaling," Marketing Science Institute, November 1986
Wharton: 1961-present (named Sebastian S. Kresge Professor of Marketing, 1971-98)
Planning Consultant, E.I. duPont de Nemours & Co., 1958-62; Supervisor of Operations Research, Lukens Steel Company, 1955-58; Research Analyst, Lukens Steel Company, 1953-54; Statistician, Sun Oil Company, 1950-53
Editorial Board, Journal of Classification, 1984-present; Editorial Board, Journal of Marketing Research, 1965-present; Editorial Board, Journal of the Market Research Society (London), 1981-present
