Marshall L. Fisher Faculty Profile

Marshall L. Fisher
UPS Transportation Professor for the Private Sector; Professor of Operations and Information Management
Co-Director,Fishman-Davidson Center for Service and Operations Management 

PhD, Massachusetts Institute of Technology, 1970; SM, Massachusetts Institute of Technology, 1969; SB, Massachusetts Institute of Technology, 1965

Research Areas
Supply chain management, retailing

Recent Consulting
Technical support on vehicle routing, DART, Inc, 1989-90; Logistics planning, Campbell Soup, 1989; Manufacturing strategy, Scott Paper, 1989-90; Supply chain restructuring, Century Products, 1994, London Fog, 1994, Lutron,1995-96; Charming Shoppes, 1995, Spiegel, 1996; General Motors, 1996; Americold, 1996, IBM, 1998; Ahold, 1997-98; Anderson Consulting, 1998

Current Projects
Sloan Foundation Industry study of retailing. Managing logistics supply chains to improve the ability to match supply with demand for short-lifetime, high-fashion products with volatile demand. Managing Product Portfolios in an environment of high product variety.

Academic Positions Held
Wharton: 1975-present (named UPS Transportation Professor for the Private Sector, 2001; Stephen J. Heyman Professor, 1986-2001; Chairperson, Decision Sciences Department, 1986-89; Associate Director, Doctoral Programs, 1977-86). Previous appointment: University of Chicago. Visiting appointments: Cornell University; Harvard University 

Other Positions
Systems Engineer, IBM, 1965-66

Career and Recent Professional Awards; Teaching Awards
Elected, National Academy of Engineering, 1994; E. Grosvenor Plowman Award, National Council of Physical Distribution Management, 1985; Institute of Management Science Practice Prize, 1983; Lanchester Prize, Management Science, 1977; Core Cluster Teaching Awards, 1995-97

Representative Publications
(with J. Hammond, W. Obermeyer, and A. Raman)
"Making Supply Meet Demand in an Uncertain World." Harvard Business Review (May/June 1994)

(with A. Raman)
"Reducing the Cost of Demand Uncertainty through Accurate Response to Early Sales." Operations Research (January-February 1996).

What is The Right Supply Chain for your Product. HBR (March-April 1997)