Jehoshua Eliashberg Faculty Profile

Jehoshua Eliashberg
Sebastian S. Kresge Professor of Marketing; Professor of Operations and Information Management

DBA, Indiana University, 1978; MBA, Tel-Aviv University, 1973; BSc, Technion-Israel Institute of Technology, 1970

Research Areas
Marketing/operations/R&D interface; marketing research; pricing; new product planning and forecasting models; marketing and strategic issues related to the entertainment and pharmaceutical industries

Recent Consulting
Strategic marketing research; new product development and marketing planning; the hi-tech, pharmaceutical, media and entertainment industries

Current Projects
R&D/Marketing Interface. Emerging technologies. Supply-chain issues in the entertainment industry. New products introduction and management.

Academic Positions Held
Wharton: 1982-present. Previous appointments: Northwestern University; University of Missouri-Columbia. Visiting appointments: INSEAD, France; Rotterdam School of Management; Chulalongkorn University, Thailand; The Pennsylvania State University; The University of Chicago; Carnegie-Mellon University; The University of British Columbia; University of California at Los Angeles; Singapore Management University

Other Positions
Visiting Professor, Operations Research Department, AT&T Bell Laboratories, 1989; Electronic Engineer and Marketing Analyst, Tadiran, Israel Electronics Industries, 1970-74

Professional Leadership 2003-2007
Series Editor, Kluwer Academic Publishers' International Series in Quantitative Marketing; Senior Editor, Manufacturing and Service Operations Management, 1996-present; Co-Editor, the International Journal of Marketing Education, 2002-present

Representative Publications
(with M.S. Sawhney)
"A Parsimonious Model for Forecasting Gross Box-Office Revenues of Motion Pictures." Marketing Science 15 (1996).

(with S. Swami, C. Weinberg and B. Wierenga)
"Implementing and Evaluating SILVERSCREENER: A Marketing Management Support System for Movies Exhibitors." Interfaces 31 (2001).

(with M. Ding)
"Structuring the New Product Development Pipeline." Management Science 48 (2002).