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Bing Gives Microsoft a Boost, but Can It Compete with Google?
Early reports show that Microsoft's new search engine, Bing, has managed to draw more users than its predecess... More »

In a Recessionary Summer, Hollywood's Fondness for the Familiar Only Grows
Why is Hollywood in love with tried-and-true sequels and established franchises rather than producing original... More »

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Jehoshua Eliashberg

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Sebastian S. Kresge Professor of Marketing; Professor of Operations and Information Management



Research Publications Biography

Research Areas

Marketing/operations/R&D interface; marketing research; customer relationship management; pricing; new product planning and forecasting models; marketing and strategic issues related to the entertainment and pharmaceutical industries

Current Projects

R&D/Marketing Interface. Emerging technologies. Supply-chain issues in the entertainment industry. Strategic issues in the pharmaceutical industry. Digital marketing. New products introduction and management.