Xavier Drèze Faculty Profile

Xavier Drèze
Assistant Professor of Marketing

PhD, The University of Chicago, 1995; MBA, The University of Chicago, 1991; MS, Université Catholique de Louvain, Belgium, 1988

Research Areas
Internet marketing; retailing; direct marketing; pricing

Recent Consulting
Internet marketing; Entertainment industry

Current Projects
Currently working on issues related to the valuation of marketing databases, the design of frequent shopper programs, and movie sales.

Academic Positions Held
Wharton: 2003-present. Previous appointments: University of Southern California; University of Chicago. Visiting appointments: University of California, Los Angeles; Université Catholique de Louvain, Institut d'Administration et de Gestion

Career and Recent Professional Awards; Teaching Awards
Commendation for Excellence in Teaching, University of California at Los Angeles, 2003; Commendation for Excellence in Teaching, University of Southern California, 2000; International Journal of Research in Marketing finalist for best paper award, 1998; Journal of Retailing award for best paper, 1995; Journal of Marketing award for best paper, 1994.

Representative Publications
(with D.R. Bell)
"Managing Channels through Scanbacks: A Win-Win Proposition," Marketing Science Vol. 22 (1), 16-39 (2003).

(with M. Vanhuele)
"Measuring the Price Knowledge Shoppers Bring to the Store." Journal of Marketing Vol. 66, 72-85 (October 2002).

(with F. Zufryden)
"A Web-Based Methodology for Product Design Evaluation and Optimization." Journal of the Operation Research Society Vol. 49 (1998).

(with S. Hoch and M.E. Purk)
"EDLP, Hi-Lo and Margin Arithmetic." Journal of Marketing 16-27 (November 1994).