George S. Day Faculty Profile

George S. Day
Geoffrey T. Boisi Professor; Professor of Marketing
Co-Director, Mack Center for Technological Innovation
Director, Emerging Technologies Management Research Program

PhD, Columbia University, 1968; MBA, University of Western Ontario, Canada, 1962; BASc, University of British Columbia, Canada, 1959

Research Areas
Competitive strategies in global markets; new product development and management; market structure and competitive analysis; strategic planning processes and methods; marketing management

Recent Consulting
Consultant to business, government, and research organizations on marketing management, strategic planning, and competitive strategies

Current Projects
Competitive strategies in markets for emerging technologies, including how firms survive shake-outs. How innovative organizations choose their growth directions. Building market-driven organizations. Capabilities for forging customer relationships.

Academic Positions Held
Wharton: 1991-present (Co-Director, Mack Center for Technological Innovation, 2001-present; Director, Huntsman Center for Global Competition and Innovation, 1991-2001; named Geoffrey T. Boisi Professor, 1991). Previous appointments: University of Toronto; International Management Development Institute (IMEDE), Switzerland; Stanford University; University of Western Ontario, Canada. Visiting appointments: Massachusetts Institute of Technology; Harvard University, London Business School

Other Positions
Product Development Engineer, Union Carbide, 1959-61; Executive Director, Marketing Science Institute, 1989-91

Career and Recent Professional Awards; Teaching Awards
Excellence in Teaching Award Graduate Division, 1998; Charles Coolidge Parlin Award for the Advancement of Science in Marketing, 1994; Harold H. Maynard Award for the Most Significant Contribution to Theory, Journal of Marketing, 1994; Paul D. Converse Award for Marketing Science Contributions, 1996; Outstanding Marketing Educator Award, 1999; Vijay Mahajan Award for career contributions to marketing strategy, American Marketing Association, 2001.

Professional Leadership 2003-2007
Editorial Board, Journal of Marketing, 1978-present; Editorial Board, Strategic Management Journal, 1987-present; Editorial Board, Journal of Product Innovation and Management, 1992-present; Editorial Policy Board, Marketing Management, 1990-present; Editorial Policy Board, Strategy and Leadership, 1985-present; Board of Advisors, Journal of Market-Focused Management, 1994-present; Executive Committee, Marketing Science Institute; Board of Directors, Footstar Corporation and Chairman of Governance Committee; Board of Directors, AMA/Sheth Foundation and AMA Foundation

Representative Publications
"Shakeouts in Digital Markets." California Management Review (forthcoming 2002).

(with D. Reibstein)
Wharton on Dynamic Competitive Strategies. John Wiley & Sons (1997).

The Market-Driven Organization, Free Press (1999).

(with D. Montgomery)
"Fundmental Issues and Directions for Marketing." Journal of Marketing (October 1999).

(with P. Schoemaker)
Wharton on Managing Emerging Technologies John Wiley & Sons, 2000.

"The Capabilities of Market-Driven Organizations." Journal of Marketing (October 1994).